Journey to Dubai

My Journey to Dubai: Building Luxury Beauty Brands Across the GCC

When I packed my bags and moved to Dubai last year, I had no idea I was about to embark on the most transformative chapter of my career

In just one year, I’ve learned how to scale luxury beauty brands like THALGO and SKEYNDOR across the culturally diverse GCC region—an experience that has taught me the art of adaptability

Adapting to each country’s unique cultural preferences was no easy feat. What worked wonders in the UAE often needed tweaking for the Saudi Arabia market. This taught me the importance of localizing strategies while maintaining a consistent brand identity.

Maintaining brand consistency across diverse markets, especially with varied sales channels like B2B, B2C, and online platforms, was another challenge.
Coordinating teams across different countries while keeping the brand message unified was a rewarding challenge I’m proud to have tackled well.

As I continue to navigate this dynamic market, I’m eager to leverage these insights to craft innovative strategies and connect with like-minded professionals shaping the future of luxury beauty.