Sell the problem you solve.
Successfully spearheaded growth for two luxury skincare giants, Thalgo and Skeyndor, across 5 GCC countries.
Armed with an MBA in International Business and a wealth of marketing expertise, I excel at crafting and executing impactful campaigns and delivering sharp market research insights.
What I am good at
Brand Strategy
Brand Building and Communication: Successfully led brand-building efforts for Thalgo and Skeyndor across the GCC region. Maintaining consistent brand communication across various channels, including B2B, B2C, online marketplaces, and wholesale.
Strategic Planning: Created annual business plans incorporating brand forecasts and marketing strategies, using data-driven insights to optimize campaigns.
Market Research and Positioning: Conducted extensive market research to understand diverse target groups, enabling effective brand positioning in local and expatriate markets across the GCC.
Product Development and Commercialization: Spearheaded new product development projects, enhancing brand value through strategic market research and testing.
Brand Consistency and Negotiation: Oversaw all aspects of brand communications, ensuring message consistency while negotiating favorable terms with suppliers to maintain healthy profit margins.
Oracle Netstock
Power BI
MS Office
WordPress
Canva
Google Ads & Analytics
Oracle NetSuite
ServiceNow (ITIL framework)
SEO and SMO (Search Engine Optimization and Social Media Optimization)
Content Writing & Website Copywriting
Sales Performance Management & Support
Supply Chain Management
Technical Skills I am adept at
Campaign Execution and Optimization: Executed marketing campaigns across multiple channels, including B2B, B2C, online marketplaces, D2C, and pharmacy stores. You optimized ads by analyzing full-funnel data and making data-driven decisions, such as investing in Snapchat Influencer Marketing, which generated four times the revenue.
Social Media Management: Supervised a team responsible for social media management, ensuring consistent brand communication and successful product launches across the GCC countries.
SEO and Content Marketing: Contributed to SEO and SMO efforts in your internship, improving Google rankings and website metrics. You conducted keyword research, executed content marketing, and performed on-page/off-page SEO to boost website rankings.